Working under the direction of my client, I developed a polished, comprehensive website with Wix.com. I developed tools to build a newsletter list and edited its subsequent copy every week using MailChimp. Adobe Creative Suite and Canva.com were both utilized to create graphics and other marketing material to be distributed throughout the Richmond community. A social media strategy was also developed using a 70/20/10 ratio to promote community engagement and group wellness activities, breathing life into the brand identity. These efforts were also replicated in media outreach, drafting news-worthy press releases and media pitches. I eventually landed a spot for the Divas with on WTVR's Virginia This Morning, featuring their successful"Get Sweaty for a Cause" campaign.